tag:blogger.com,1999:blog-81678226746848633112024-02-19T16:52:56.106-08:00Search Marketers - In The NewsSearch Engine Marketing News, Updates, Information, Events and Trends. Unknownnoreply@blogger.comBlogger25125tag:blogger.com,1999:blog-8167822674684863311.post-34609675740220551682017-06-29T18:46:00.002-07:002017-06-29T19:02:34.017-07:00SearchMarketers Ranks in the Top 10 Most Innovative Media Companies of 2017We're thrilled to be listed in the top 10 most innovative media companies for 2017 by Insights Success Magazine. Get your copy in stores and newsstands now!<br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-21396728468469168112016-07-13T11:45:00.000-07:002016-07-13T11:46:59.837-07:00SearchMarketers wins 2016 Best of Irvine Award for Marketing<div style="-webkit-text-stroke-width: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKs9yVuBa_yN_O_dnAoORzIDtnrEIT8rwCGH3NdAPaP_e4gPM8he5r_mG1AW1XQ-gDfJnsH0d2OBDH82jmb6ms0oJq_Sc9d68uab_dUsiyLhpWNUS_sKN80TfY11_QOhxWOWOkT689ixk/s1600/Best+of+2016.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKs9yVuBa_yN_O_dnAoORzIDtnrEIT8rwCGH3NdAPaP_e4gPM8he5r_mG1AW1XQ-gDfJnsH0d2OBDH82jmb6ms0oJq_Sc9d68uab_dUsiyLhpWNUS_sKN80TfY11_QOhxWOWOkT689ixk/s200/Best+of+2016.PNG" width="164" /></a> SearchMarketers.com has been selected for the <b>2016 Best of Irvine Award</b> in the Marketing category by the Irvine Award Program.</div>
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Each year, the Irvine Award Program identifies companies that have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and the community. These exceptional companies help make the Irvine area a great place to live, work and play.</div>
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Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Irvine Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Irvine Award Program and data provided by third parties.</div>
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<u>About Irvine Award Program</u></div>
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The Irvine Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Irvine area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-41269623820223017422016-07-05T13:56:00.000-07:002016-07-05T13:56:00.962-07:00Silicon Review Magazine shortlisted SearchMarketers.com, among the 50 most admired companies in 2016SearchMarketers.com was shortlisted for the 50 most admired companies in 2016 by Silicon Review. The Silicon Review is one of the world’s most trusted online and print community for business & technology professionals.<br />
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<b><i><a href="http://www.prweb.com/releases/2016/06/prweb13495152.htm" target="_blank"><span style="color: blue;">See the Press Release</span></a></i></b><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-31650243378044417302016-06-29T13:51:00.001-07:002016-06-29T14:12:57.962-07:00SearchMarketers.com is shortlisted for 2016 Red Herring Top 100 North America Companies<div id="yui_3_18_1_1_1440454286586_1128" style="background-color: white; margin-bottom: 1.1em;">
<a href="http://www.israel21c.org/wp-content/uploads/2015/04/RedHerring-logo.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.israel21c.org/wp-content/uploads/2015/04/RedHerring-logo.jpg" height="106" width="200" /></a>We're very excited to be shortlisted for the Top 100 North America <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf8SUYxfU8BsikaTuhr6pvVx8IFoZBEuq_-cCoZDfQG9fpQS-QKQPOB9tJTs79-kQ3UABDbRCuGtFnuPahFi1W2SB0TJs3eGhhfzYf8LhaEqJic9JaUYm2-9jMs3dYozj5BU02t2EoB5g/s1600/Logo-High-Res-White.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a>companies by Red Herring. Companies listed represent the best of a large pool of hundreds of candidates based across North America.<br />
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<b><i><a href="http://www.prweb.com/releases/2016/06/prweb13495125.htm" target="_blank"><span style="color: blue;">See the Press Release </span></a></i></b><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-67762158472604913232015-11-24T14:14:00.005-08:002016-06-20T11:14:28.514-07:00SearchMarketers.com Ranks #12 Fastest Growing Technology Company in Deloitte’s Fast 500<div class="separator" style="clear: both; text-align: center;">
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<span style="background-color: white; color: #4e4e4e; font-family: "roboto" , "helvetica neue" , "arial" , sans-serif; font-size: 16px; line-height: 22px;">For over</span><span style="color: #4e4e4e; font-family: "roboto" , "helvetica neue" , "arial" , sans-serif; text-align: center;"><span style="line-height: 22px;"> 20 years, Deloitte has been recognizing the fastest growing public and private technology companies in the U.S. They focus on companies that are cutting edge and are transforming the way we do business. This makes the achievement all the more rewarding for SearchMarketers.com.</span></span></div>
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<span style="color: #4e4e4e; font-family: "roboto" , "helvetica neue" , "arial" , sans-serif; text-align: center;"><span style="line-height: 22px;"><a href="http://www.prweb.com/releases/searchmarketers/awards/prweb13092070.htm" target="_blank">Click to See Press Release</a></span></span></div>
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-44988403987549265442015-10-19T11:42:00.002-07:002016-06-29T14:14:36.862-07:00SearchMarketers OC Digital Wednesday Event HighlightsThank you to everyone who attended OC Digital Wednesday event in the Irvine Spectrum. Great conversations and new connections we're made! We hope you can attend the next one on December 9, 2015! <br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-55354234733385347942015-10-01T12:01:00.000-07:002016-06-29T14:16:12.968-07:00SearchMarketers Wins Search Engine Land Award For Best Search Marketing (SEM) Campaign of the Year!<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ0GS3OPPavChBxrF52cefqnf-ONPVpbg_lzV5sGsqWydGU6rsFxaJOmCS_aFiafSCbznNGijiXupFu6ay9GBcRoD6yu6-ARCfxPkabrcQiACh7ugq5F09PSC4WcWGNL8V7kQtMw8he1A/s1600/IMG_4604-a.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Search Marketing Landy Award" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ0GS3OPPavChBxrF52cefqnf-ONPVpbg_lzV5sGsqWydGU6rsFxaJOmCS_aFiafSCbznNGijiXupFu6ay9GBcRoD6yu6-ARCfxPkabrcQiACh7ugq5F09PSC4WcWGNL8V7kQtMw8he1A/s200/IMG_4604-a.png" title="Search Marketing Landy Award" width="150" /></a></div>
<span style="text-align: center;">In the Search Marketing industry, which makes up half of all online ad spend in the US, SearchMarketers.com is thrilled to announce that the company has won the Search Engine Land <b>"LANDY AWARD" </b>for Best Search Marketing (SEM) Campaign of the Year in 2015! </span><br />
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<span style="text-align: center;"><span style="text-align: center;">Search
Engine Land is the leading publication in search engine marketing, and
the LANDY awards are backed by their outstanding reputation. With many
great agencies nominated for the award, SearchMarketers is honored to
have won this extraordinary achievement.</span> </span><br />
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<span style="text-align: center;">We
want to thank our clients at Surf Air for giving us this opportunity to
show the marketing world the SearchMarketers.com digital advertising
experience.</span><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-23948092460960010482015-08-24T15:24:00.001-07:002015-08-24T16:59:27.772-07:00SearchMarketers Ranks #38 Fastest-Growing Company - Inc. 500<div id="yui_3_18_1_1_1440454286586_1128" style="background-color: white; font-family: 'Helvetica Neue', HelveticaNeue, helvetica, arial, sans-serif; font-size: 15.0000009536743px; line-height: 24.0000019073486px; margin-bottom: 1.1em;">
We're very excited to be ranked #38 fastest growing companies in Inc. Magazine, up from #417<span style="font-size: 15.0000009536743px; line-height: 24.0000019073486px;"> last year. This puts SearchMarketers </span><span style="font-size: 15.0000009536743px; line-height: 24.0000019073486px;">as the 8th fastest growing advertising and marketing company as well as 14th fastest growing business in California. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf8SUYxfU8BsikaTuhr6pvVx8IFoZBEuq_-cCoZDfQG9fpQS-QKQPOB9tJTs79-kQ3UABDbRCuGtFnuPahFi1W2SB0TJs3eGhhfzYf8LhaEqJic9JaUYm2-9jMs3dYozj5BU02t2EoB5g/s1600/Logo-High-Res-White.png" imageanchor="1"><img alt="Search Marketing" border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf8SUYxfU8BsikaTuhr6pvVx8IFoZBEuq_-cCoZDfQG9fpQS-QKQPOB9tJTs79-kQ3UABDbRCuGtFnuPahFi1W2SB0TJs3eGhhfzYf8LhaEqJic9JaUYm2-9jMs3dYozj5BU02t2EoB5g/s400/Logo-High-Res-White.png" title="Search Marketing" width="400" /></a></div>
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<b><i><u>2015 Inc. Rankings</u></i></b></div>
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<li style="text-align: justify;"><b style="font-family: 'Helvetica Neue', HelveticaNeue, helvetica, arial, sans-serif; font-size: 15.0000009536743px; line-height: 24.0000019073486px;"><span style="color: #666666;">Ranked</span> #38 Overall (over 6,000% growth)<span style="color: #666666;"> Fastest Company</span></b></li>
<li style="text-align: justify;"><b style="font-family: 'Helvetica Neue', HelveticaNeue, helvetica, arial, sans-serif; font-size: 15.0000009536743px; line-height: 24.0000019073486px;"><span style="color: #666666;">Ranked </span>#8 Fastest Growing Advertising/Marketing Company<span style="color: #666666;"> (3rd Fastest in Southern California)</span></b></li>
<li style="text-align: justify;"><b style="font-family: 'Helvetica Neue', HelveticaNeue, helvetica, arial, sans-serif; font-size: 15.0000009536743px; line-height: 24.0000019073486px;"><span style="color: #666666;">Ranked </span>#14th Fastest Growing Company<span style="color: #666666;"> in California.</span></b></li>
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<b><i><a href="http://finance.yahoo.com/news/searchmarketers-com-ranks-38-inc-070737702.html" target="_blank"><span style="color: blue;">Press Release on Yahoo Finance</span></a></i></b></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-50312902411836066632015-02-19T09:32:00.000-08:002015-03-02T11:39:28.900-08:00SearchMarketers Wins Google Partner ContestThanks to Google for sending a great gift after winning a Google Partners contest. SearchMarketers was selected for levering search best practices as well as testing new beta products last quarter. <br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-26854931419981352562014-11-03T17:31:00.000-08:002015-04-03T10:18:56.827-07:00SearchMarketers.com - Featured Google Partner For Livestream!SearchMarketers.com is thrilled to have been selected as a Featured Agency for a major Google Partners Event. Filming at the SearchMarketers Irvine office started early as Orange County entrepreneurs, marketing executives, and business owners stopped by to collaborate with SearchMarketers and Google executives on-site and through the livestream.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD-uOJnAA9_xNylN0VzchNzmlLx2HoDbw83_FoMPMtLq_W6jl4ShyEHvGrTvJtjIiH8bZvdp7vJugIYpdBUOyaJHtqyUDuwXGp8zGWmLTKh1q2a5bhQAUT5hnSUMFOK7GpzWQxhxN0ftg/s1600/Google-Day.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD-uOJnAA9_xNylN0VzchNzmlLx2HoDbw83_FoMPMtLq_W6jl4ShyEHvGrTvJtjIiH8bZvdp7vJugIYpdBUOyaJHtqyUDuwXGp8zGWmLTKh1q2a5bhQAUT5hnSUMFOK7GpzWQxhxN0ftg/s1600/Google-Day.png" height="263" width="400" /></a> </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEierx58UQ5swsZZn_HodQmEYkzkDcIXEleEWuSO4iDJUQVjIBkyWarPDFLr2HjlslO9v0QiEWKN2wSNbs3G6I7RanTtl7hiZGRR9-TWgZhsaUBvOJET65NmyQP3T7F9qn3vXtE0NQE9_h4/s1600/CSC_0614.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEierx58UQ5swsZZn_HodQmEYkzkDcIXEleEWuSO4iDJUQVjIBkyWarPDFLr2HjlslO9v0QiEWKN2wSNbs3G6I7RanTtl7hiZGRR9-TWgZhsaUBvOJET65NmyQP3T7F9qn3vXtE0NQE9_h4/s1600/CSC_0614.JPG" height="265" width="400" /></a></div>
We wanted to send a big Thank You to Google for bringing some of the coolest Google <span class="st">souvenir</span>s for guests in attendance during the event. <br />
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Google Official Video of the event at SearchMarketers.com will be released shortly. Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-681142180788585062014-09-22T06:30:00.000-07:002014-09-22T09:34:39.596-07:00SearchMarketers.com Named to Inc. 500 List of America’s Fastest-Growing Private Companies<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">3-Year Growth of 1,137% Propels SearchMarketers Into the 2014 Inc. 500</td></tr>
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Inc. magazine ranked<i><b> </b><b>SearchMarketers.com in the Top 500 of its 33rd annual Inc. 500, an exclusive ranking of the America's fastest-growing private companies</b><b>.</b></i> The list represents the most comprehensive look at the most important segment of the economy -- America's independent entrepreneurs. SearchMarketers.com joins companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known brands gained early exposure as members of the Inc. 500. </div>
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The 2014 Inc. 500, which hit newstands in the September issue of Inc., is the most competitive list of companies in history. To make the list, companies had to have achieved a staggering minimum of 942% in growth. The Inc. 500's aggregate revenue is $14 billion, with a median three-year growth of 3,313 percent. The companies on this year's Inc. 500 employ more than 52,100 people and generated over 40,000 jobs in the past three years. Complete results of the Inc. 500, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at <a href="http://www.inc.com/500">www.inc.com/500</a>.
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<b>"Not all the companies in the Inc. 500 are in glamorous industries, but in their fields they are as famous as household nam</b>e <b>companies simply by virtue of being great at what they do. They are the hidden champions of job growth and innovation, the real muscle of the American economy,"</b></blockquote>
<i>Says Inc. magazine Editor Eric Schurenberg. </i><br />
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<i>This is a very exciting time for SearchMarketers.com, and we're extremely proud to be recognized on the prestigious Inc. 500 list!</i>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-31346009445790940312014-08-28T09:00:00.000-07:002015-04-03T10:19:22.263-07:00SearchMarketers.com Wins Google All-Star Agency Award!<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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We are proud to announce that <b>SearchMarketers.com has won the Google All Star Agency Award!</b> Our team was invited to the notorious GooglePlex Headquarters in Mountain View, CA. This is the 3rd award SearchMarketers has received in it's partnership with Google.<br />
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<span style="text-align: center;">The award stems from the agency successfully implementing beta programs and leveraging best practices as part of our client's PPC advertising campaigns. See below pictures from the world's most spectacular office.</span><br />
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<tr><td class="tr-caption" style="text-align: center;"><i>SearchMarketers.com CEO - Joe Britton</i></td></tr>
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<tr><td class="tr-caption" style="font-size: 13px; text-align: center;"><i>SearchMarketers.com -<br />
Guide to SEM on the Google Wall.</i><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-74558809344008913292014-01-27T09:15:00.000-08:002015-04-03T10:19:48.248-07:00SearchMarketers.com Wins Google Holiday Agency Award!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEincbks90zaZHBQ-dB7z0DfOhrzOQhliVLhFhFvVJZLcYz9g6SOPcnNKaWY4V8NjZ4Q8zv2XiGPP4pw8B-S5FClF8AQ_OcYVvJBLVQno7jolohcVB7TbpxJzPHxepaHqJhqYfjOzB7hkx8/s1600/SM-ICON-JPG.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEincbks90zaZHBQ-dB7z0DfOhrzOQhliVLhFhFvVJZLcYz9g6SOPcnNKaWY4V8NjZ4Q8zv2XiGPP4pw8B-S5FClF8AQ_OcYVvJBLVQno7jolohcVB7TbpxJzPHxepaHqJhqYfjOzB7hkx8/s320/SM-ICON-JPG.png" /></a></div>
SearchMarketers.com is proud to announce that it has won a <b><u>Google Holiday Agency Award</u></b>! As a Google Partner, SearchMarketers works closely with multiple teams at Google to ensure the success of our client campaigns as well as participating in numerous Google Beta programs. This year's Holiday season was a big one!
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"Reflecting a recovering U.S. economy, retail sales between Thanksgiving and Christmas rose for the fourth consecutive year, shoppers spent $265.9 billion during the latest holiday period! (*Source - <a href="http://www.reuters.com/article/2014/01/08/us-usa-retail-holiday-idUSBREA070R920140108">Reuters</a>)
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This year brought a record 66 million shoppers online during Black Friday, Mobile shopping was up in a big way. The number of purchases made via mobile devices tripled the previous year's level with companies like Walmart.
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News of the Google Agency Award marks a great end to 2013 and exciting start in 2014 for the search marketing agency. <br />
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With so many performance advertising agencies out there, SearchMarketers is thrilled to have received another award from Google recognizing the team's planning, implementations, use of best practices, and search campaign executions during the largest holiday season yet!
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-57450340462730362952014-01-20T16:56:00.000-08:002014-01-23T08:00:01.588-08:00SearchMarketers.com - "Guide to Search Engine Marketing" - FREE Infographic!SearchMarketers.com has released a FREE Infographic titled "Guide to Search Engine Marketing" just in time for the holiday season and new year. The FREE Infographic was built by the lead search team at SearchMarketers and is a valuable resource to establishing a quality search engine marketing campaign.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGhMEKlh1V4OC2Sn8T_-GpYA471e-OK5K0LyzSb6tut5Zy0Ha0wisBDdVf48WiNEi6ZgHhzolkNd-S4VSyY2ywDfKl5WBTgOz4AI-RmTHFSDVkS0zfKuVVVCXXHz_CwPZjxx6Za9DvEi4/s1600/Infographic-Header.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGhMEKlh1V4OC2Sn8T_-GpYA471e-OK5K0LyzSb6tut5Zy0Ha0wisBDdVf48WiNEi6ZgHhzolkNd-S4VSyY2ywDfKl5WBTgOz4AI-RmTHFSDVkS0zfKuVVVCXXHz_CwPZjxx6Za9DvEi4/s1600/Infographic-Header.png" width="500" /></a></div>
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<b><u><span style="font-family: Georgia, Times New Roman, serif;"><a href="http://www.searchmarketers.com/" target="_blank">Click Here to Download the InfoGraphic For Free!</a></span></u></b></h2>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-25691838257925964382013-11-04T09:43:00.000-08:002014-01-26T13:48:28.734-08:00SearchMarketers.com Wins Google Partner Agency Award!<div class="separator" style="clear: both; text-align: center;">
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SearchMarketers.com is proud to announce that it has won a <b>Google Partner Agency Award.</b> As a Google Agency All-Star, SearchMarketers has shown consistent excellence in use of the Google Adwords search marketing platform, including increased adoption of new products such as Google Enhanced Campaigns for Search & Display Marketing. <br />
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The award comes after tremendous hard work optimizing clients search
& display advertising campaigns through Google and working together
with our Google Agency team to continue to drive better results for
clients. We're extremely happy to win the Google Agency award and
move forward to show more advertisers the power of the SearchMarketers
team and our execution. </div>
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If you don't have a jacket already, <b>come wear a
SearchMarketers.com jacket with us! </b><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-73364353625837922272013-10-24T19:51:00.000-07:002013-11-21T11:31:13.793-08:00SearchMarketers Helps Fund Start-up - EVENaBAG.com - on Kickstarter!EVENaBAG.com, a start-up messenger bag design brand based in Berlin and Chicago, was successfully funded on Kickstarter this Tuesday, achieving 109% of its fundraising goal at nearly $20,000 USD. The raised capital from Kickstarter and other sources will allow EVENaBAG.com to place its first production order for over 500 messenger bags before the holidays with first expected delivery possible by Spring 2014.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiygMgCiddnoZxbwdCmUjEg_z6PY3HxC0vCwLhKbePKX6wjVaonusyf_aysMY4Stccha6Lh0BsnNBnxHWyvar1jv0RgvFKm1LEJVqoU8Ac_bqby8LxN2wyFJviIL6TYeyXhAjhNqPR81w/s1600/EVENaBAG-Kickstarter+Funding.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiygMgCiddnoZxbwdCmUjEg_z6PY3HxC0vCwLhKbePKX6wjVaonusyf_aysMY4Stccha6Lh0BsnNBnxHWyvar1jv0RgvFKm1LEJVqoU8Ac_bqby8LxN2wyFJviIL6TYeyXhAjhNqPR81w/s1600/EVENaBAG-Kickstarter+Funding.png" /></a></div>
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SearchMarketers.com, its agency of record, had developed an effective, low-cost strategy applying social media, display re-targeting, and search in the months before the Kickstarter launch. SearchMarketers.com was able to successfully target prospective buyers, driving awareness of EVENaBAG.com, and driving users to "back" the campaign while it was live on Kickstarter.<br />
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EVENaBAG.com CEO and co-founder Rocco Kruse shared his enthusiasm at achieving the fundraising goal: "We are so thrilled to have made it on Kickstarter. It means so much to us. We still have a lot more to do now, but we made it, and we have our partners, SearchMarketers.com, to thank for a very successful strategy."</div>
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<i>Source: <a href="https://bitly.com/evenabagfb">https://bitly.com/evenabagfb</a></i></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-1417991449510116442013-10-23T09:24:00.003-07:002013-10-23T09:31:47.986-07:00Google Changes It's Paid Search Ad Ranking AlgorithmGoogle announced a major change to it's ad ranking algorithm, which now factors in ad extensions and ad formats towards paid search ranking. This is a major change in the paid search ecosystem and can effect all advertisers in a positive way if properly using ad extensions, or negatively impact search ranking if ad extensions are not used correctly or not used at all. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim7dCLM53iBBCru4a-EkAMInHKzao0rZUO2zRwfvRWJoUkSYsv1728gHwqu2mTVHeZJd1cX4OLXzAJ3e_0YF4INNMPxwL_wtTdEAFsGHJszBjSCg8Qe9AT-0exuVxS_Jt5X64_N9NRTXg/s1600/google-adwords.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim7dCLM53iBBCru4a-EkAMInHKzao0rZUO2zRwfvRWJoUkSYsv1728gHwqu2mTVHeZJd1cX4OLXzAJ3e_0YF4INNMPxwL_wtTdEAFsGHJszBjSCg8Qe9AT-0exuVxS_Jt5X64_N9NRTXg/s320/google-adwords.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZeTvtMa0qqKdZtXATtr0wknOrCNNkvFuL8s93e2Q0ATKexFNlS5QR9jbni4mBdnurtbPu0s9thO87vlLgSjcv-9E76h4VSTrmD0eSHuFm7MOerEyBs3v0lDafzYQ1kZY6mxNoXQwf9m4/s1600/Google-Adwords.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
Ad extensions give your search engine listing more real estate in the search results and can increase your CTR and chances of gaining a click on any particular search query. Using best practices and applying the necessary extensions can help you improve the user experience and deep link users to the most relevant page within your website directly from Google. <br />
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<a href="http://searchengineland.com/google-changes-adwords-ad-rank-calculation-now-factors-in-ad-extensions-and-formats-174854" target="_blank">Read more on SearchEngineLand</a><br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-20450374741655244402013-10-20T12:36:00.002-07:002013-10-20T12:46:31.968-07:00SearchMarketers launches EVENaBAG.com on Kickstarter!<span class="share-body">SearchMarketers is excited and proud to announce today's Kickstarter launch of EVENaBAG.com!</span><br />
<span class="share-body"><br /></span>
<span class="share-body">Designed by
<span class="new-miniprofile-container /profile/mini-profile-with-connections?id=28091493&context=%24%7BminiProfileContext%7D" data-li-tl="tl/shared/profile/mini_profile_shell" data-li-url="/profile/mini-profile-with-connections?id=28091493&context=%24%7BminiProfileContext%7D">
<a class="s5797773215082246152-28091493 mention" href="http://www.linkedin.com/profile/view?id=28091493&authType=name&authToken=-4_M&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=MENTION_MEMBER_NUS_SHARE">Rocco Kruse</a></span> and produced by
<span class="new-miniprofile-container /profile/mini-profile-with-connections?id=12232337&context=%24%7BminiProfileContext%7D" data-li-tl="tl/shared/profile/mini_profile_shell" data-li-url="/profile/mini-profile-with-connections?id=12232337&context=%24%7BminiProfileContext%7D">
<a class="s5797773215082246152-12232337 mention" href="http://www.linkedin.com/profile/view?id=12232337&authType=name&authToken=9kk3&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=MENTION_MEMBER_NUS_SHARE">Adam N. Bauerband</a></span>,
EVENaBAG is an innovative, multi-function messenger bag for the urban
professional on the go. Check out EVENaBAG on Facebook and Kickstarter
at: <a href="http://bit.ly/evenabagsm">http://bit.ly/evenabagsm</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI4FzE_Wy6TcKdpliMMaCs2PuD2FEMjwB_lD96I7jTmsxAGvB_uCIuluI5OztVD-GeCjSjWzKdX0nCmMtUAaazQYpHP1c36npqT3LL6p3IxmSc413bFu6Nd3SlWHCbw3m5484zYQWp8KY/s1600/1402379_534342193327268_2136647941_o.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI4FzE_Wy6TcKdpliMMaCs2PuD2FEMjwB_lD96I7jTmsxAGvB_uCIuluI5OztVD-GeCjSjWzKdX0nCmMtUAaazQYpHP1c36npqT3LL6p3IxmSc413bFu6Nd3SlWHCbw3m5484zYQWp8KY/s400/1402379_534342193327268_2136647941_o.jpg" width="400" /></a></div>
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As part of its Kickstarter launch, EVENaBAG is running a giveaway contest on its <a href="http://www.facebook.com/evenabag">Facebook page</a> and on <a href="http://www.twitter.com/evenabag">Twitter</a>.
There is also a Kickstarter "early bird" deal (limited to the first 100
orders) - a pledge of $175 (a $255 value) gets you an EVENaBAG
messenger bag, leather wallet/money holder, and much more. Check it out!Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-59523016710065592402013-10-16T09:14:00.001-07:002013-10-16T09:17:09.152-07:00New Research on the Secrets of Successful SEOWe found this new piece of research interesting on the secrets of Successful SEO. The research was created by Search Engine Land & Conductor on Search Engine Optimization. <br />
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It reports that early involvement in content creation and evolved reporting techniques are critical to a successful SEO campaign.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3n9t9qztoOLlnGwUDKN-kWRnOGJyq6bxxTfdOhhwvThoLkTIWtWEOFMx5ZKW_5sHgQ0k0fKNzeN4LeL4Fg_R5PYson0gO72fmTZNSxY-3kCceLcIpVbXZgq2KkOf16R9cfx64twA9PLs/s1600/SEO.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3n9t9qztoOLlnGwUDKN-kWRnOGJyq6bxxTfdOhhwvThoLkTIWtWEOFMx5ZKW_5sHgQ0k0fKNzeN4LeL4Fg_R5PYson0gO72fmTZNSxY-3kCceLcIpVbXZgq2KkOf16R9cfx64twA9PLs/s400/SEO.PNG" width="400" /></a></div>
It suggests to allocate above 11% of Marketing budget to your SEO program. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW-PS-POxXIQDnpjBq9qrovRwcAAQZFhLQUQxxKvWXvhZeBZWtTZoW7slzbYRXctpJamUWWzK5n7_GsWGaP2PBgChg8q_UM5zBgnWa_jLFNDS4vJjFJhgCpTHnUlIYlfuKlnWOYSzrM4M/s1600/SEO-Budget.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW-PS-POxXIQDnpjBq9qrovRwcAAQZFhLQUQxxKvWXvhZeBZWtTZoW7slzbYRXctpJamUWWzK5n7_GsWGaP2PBgChg8q_UM5zBgnWa_jLFNDS4vJjFJhgCpTHnUlIYlfuKlnWOYSzrM4M/s400/SEO-Budget.PNG" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNiWetaBVPWtKb5_ZVJvjpymSkxC2jc82Q3vf_9ikg-jWrdz0A58d4oy6XiYefj-ZW6HYSefwpKL5BLfWaqWxoO9DjUHqOjKWiWX-rXCL1PCoVFn-QMfNeG4FaVPFNS7Ekwluv8r4W9zg/s1600/Success+SEO.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
It recommends to have a team of 2-4+ people on SEO to accomplish multiple tasks at once. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyq015TW_33nJJb2jgIps6JOP_wlwL92DVGd7u8xXU8LdpXN7L_mX_AFc1CI-ieZQhqxa5y9O3CM1EdJq6GHUMpN4aqHCuV964V4Cx2F-4J98pPAuc8ZVvzSXymfG1HVth_BMwhrPLlvs/s1600/Teams-SEO.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyq015TW_33nJJb2jgIps6JOP_wlwL92DVGd7u8xXU8LdpXN7L_mX_AFc1CI-ieZQhqxa5y9O3CM1EdJq6GHUMpN4aqHCuV964V4Cx2F-4J98pPAuc8ZVvzSXymfG1HVth_BMwhrPLlvs/s400/Teams-SEO.PNG" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNiWetaBVPWtKb5_ZVJvjpymSkxC2jc82Q3vf_9ikg-jWrdz0A58d4oy6XiYefj-ZW6HYSefwpKL5BLfWaqWxoO9DjUHqOjKWiWX-rXCL1PCoVFn-QMfNeG4FaVPFNS7Ekwluv8r4W9zg/s1600/Success+SEO.PNG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNiWetaBVPWtKb5_ZVJvjpymSkxC2jc82Q3vf_9ikg-jWrdz0A58d4oy6XiYefj-ZW6HYSefwpKL5BLfWaqWxoO9DjUHqOjKWiWX-rXCL1PCoVFn-QMfNeG4FaVPFNS7Ekwluv8r4W9zg/s400/Success+SEO.PNG" width="400" /></a> </div>
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<a href="http://ww2.conductor.com/rs/conductor2/images/Conductor-Whitepaper-Secrets-Successful-SEOs.pdf?mkt_tok=3RkMMJWWfF9wsRolu6zNd%2B%2FhmjTEU5z16e4sWK%2Bg38431UFwdcjKPmjr1YEESMNgI%2BSLDwEYGJlv6SgFS7TMMbptz7gKXRI%3D" target="_blank">View more of the research today.</a> Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-45331603347433947362013-10-15T11:43:00.001-07:002013-10-15T12:19:39.355-07:00Yahoo & Bing Continue To Gain Momentum in Search AdvertisingYahoo and Bing continue to gain momentum as shown by the recent YoY statistics reported by Marin...<br />
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<li><i>Impression volume grew 13%</i></li>
<li><i>Click volume grew 77%</i></li>
<li><i>Click-through rate grew 56%</i></li>
<li><i>Cost per click decreased by $0.10</i></li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEC0emPK-s1DUgzft3vX8a-st4XszPVKt6uMLPFBNvaDOlih6H3F9l9Y-qr-ZeZ-W3cVYvyz7Volpc16hdHyU6OrSxm5FAGD-mz0hGlAOn6CFcnV7K8_dg_45r1Hh9QqQKDmgNJVbzEL8/s1600/Yahoo-Bing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEC0emPK-s1DUgzft3vX8a-st4XszPVKt6uMLPFBNvaDOlih6H3F9l9Y-qr-ZeZ-W3cVYvyz7Volpc16hdHyU6OrSxm5FAGD-mz0hGlAOn6CFcnV7K8_dg_45r1Hh9QqQKDmgNJVbzEL8/s320/Yahoo-Bing.png" width="320" /></a></div>
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<b><a href="http://advertising.yahoo.com/blogs/advertising/yahoo-bing-network-keeps-momentum-rolling-191218784.html?M=DF56B716-5D73-4E7D-B7E6-60B8C6593ED9" target="_blank">View article on the Yahoo Search Blog</a></b>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-12703657894284074152013-10-14T13:39:00.001-07:002016-06-09T16:12:29.036-07:00SearchMarketers.com Team at Search Marketing Expo (SMX) If we missed you at SMX East 2013, we'll have to see you at SES Chicago. SMX East was a great conference and we hope you enjoyed hearing the <a href="http://searchengineland.com/author/danny-sullivan" target="_blank">Danny Sullivan</a> keynote as much as our team did.<br />
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<tr><td class="tr-caption" style="text-align: center;">Danny Sullivan Speaking at SMX </td></tr>
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SMX is always an important expo in helping to learn cutting search tactics on SEM, SEO, social content distribution, and keeping up to speed on all the new developments in the marketplace. It's a wonderful networking opportunity and we heard some of the best-of-breed solutions to ensure the advertising programs for our clients are always ahead of the curve. <br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-48891870478254276032013-10-03T10:20:00.001-07:002013-10-03T16:34:13.387-07:00Google Launches Google Partners Program For AgenciesYesterday was a successful<span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);"> launch of the Google partners program. We covered the launch and presentation from the writer of the book, </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">CTRL ALT Delete, by Mitch Joel...and we</span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);"> took some great notes . </span><br />
<span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2013/05/PartnerBadge-Horizontal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="112" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2013/05/PartnerBadge-Horizontal.jpg" width="320" /></a></div>
<span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);"><br /></span>
<br />
Agencies need to focus on helping brands better connect them to consumers. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">CMO's & VP's of marketing feel there's a bit of uncertainity moving forward and feel as if they are in hell. </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">However, we're not in hell because the internet, mobile, social media, and data analytics is not a fad. It's certain that these things are real and brands aren't doing enough with them.</span><br />
<br />
Today Brands are building larger in house agencies. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Search Consultants are growing and brands are building teams of record with Search Experts.</span><br />
<br />
We're in the one screen world, the only screen that matters is the screen that's in front of me. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Users are focused on the screen that it's in front of them... Asking what's </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">our mobile strategy, e-commerce, social media? Bad idea... better idea to focus on one screen, one common goal. </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Experiences are getting better on devices and therefore more items can be accomplished on that one device.</span><br />
<br />
It's time for agencies to Elevate thinking as exponential growth is happening in media, marketing and business. Were at the <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">inflection point where technology has removed technology from technology.</span><br />
<br />
Technology needs no instructions, think about how an iPad is so easy to use, and how it changes it game. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Too many agencies are thinking about how different screens are so different, vs how the different screens and technology brings everything together. </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Agencies need to focus on the fact that all these devices, iPhone 5S, iPads, are the remote controls of our lives.</span><br />
<br />
Some brands aren't being clever, some are constantly innovating, while others have innovated and continue to try to monetize it. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">1.7 Billion people are getting broadband speed on their mobile devices!</span><br />
<br />
Digital is now at the center of all physical marketing. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Here are 5 tips for successful digital marketing. </span><br />
<br />
- "Models of leanness" - how can we be more iterative?<br />
- "utility over content" - add value to users with content!<br />
- "content as media" - paid, earned, owned. <br />
- "r&d" - testing for your brands.<br />
- "many big ideas" - we live in a world by which we can change how brands are percieved. Don't stop the big ideas, keep more big ideas coming.<br />
<br />
Small data matters just as much as big data. <span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Treating the world more as the consumer is, versus how it was. </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Social Media is holistic, we're social everywhere. </span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);">Forget about the tactics (how can I get likes/followers)... think about how you can best connect with your end consumer, what is the lifetime value of this customer?, what's my cost my acquisition? how I am driving my desired goal</span><span class="Apple-style-span" style="-webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);"> across multiple media channels?</span><br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-38299815385787685272013-04-23T09:19:00.002-07:002013-06-18T14:12:47.502-07:00The Good & Bad – Google Enhanced Campaigns<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTC8MyVlK3F4KGffuvZ6FP1NZtQM2y7tmrg3NLQ6e6qfrlagRJk3dWYwW93ahS42KMikd9y5kkbr2px2U-lmbRtzM2dpyyLIUyfXBvxmKvIbLFBDjv1JBxMQLqzJOQ5hocKCPpoEiQNsA/s1600/Google_Enhanced_Campaigns.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTC8MyVlK3F4KGffuvZ6FP1NZtQM2y7tmrg3NLQ6e6qfrlagRJk3dWYwW93ahS42KMikd9y5kkbr2px2U-lmbRtzM2dpyyLIUyfXBvxmKvIbLFBDjv1JBxMQLqzJOQ5hocKCPpoEiQNsA/s200/Google_Enhanced_Campaigns.png" width="200" /></a></div>
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<b><i>There have been a lot of articles regarding the
Google Adwords update to Google Enhanced Campaigns. Find out what you need to know...</i></b> Enhanced campaigns will be turning on for
all Google Adwords advertisers shortly.
The update has many advertisers racing to get prepared for the change
and set their Adwords program moving in the right direction this year. The biggest change removes the ability for advertisers
to setup campaigns targeting devices, including desktop, mobile, &
tablet. After the Enhanced update,
desktop and tablet will be tied together offering advertisers no way to
separate campaigns for tablets. </div>
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<o:p></o:p></div>
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Mobile programs will also now be tied to your desktop &
tablet campaign, however, you have the option set a mobile bid adjustment to
adjust your mobile bids by setting a multiplier of your desktop bid (-100% is
100% lower than your desktop bid, which will turn off mobile, while +100% is 2x
your desktop bid)… In addition, Google
Enhanced offers the ability to add sitelinks at the ad group level, when
previously sitelinks were only offered at the Campaign Level. <o:p></o:p><b><u><br /></u></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVBsFNMpC8IZjRSkfrGOutsVioGexPdMyjJcrr9V7ahRMl1wRdFAqP4fKNas5YPZIPHjsFhfNByfUNd26mMoa_I6xXf0Uk1oSNtOYcs5IPtxRGETBPPtA6i17sQqIWjZsb2P-07re5mtE/s1600/google-enhanced-guide.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="62" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVBsFNMpC8IZjRSkfrGOutsVioGexPdMyjJcrr9V7ahRMl1wRdFAqP4fKNas5YPZIPHjsFhfNByfUNd26mMoa_I6xXf0Uk1oSNtOYcs5IPtxRGETBPPtA6i17sQqIWjZsb2P-07re5mtE/s320/google-enhanced-guide.JPG" width="320" /></a></div>
<b><u>The Good</u></b></div>
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There is a lot of good that comes from this Google Enhanced
update. For one, the addition of
sitelinks at the ad group level is a major win in an effort to increase your
click through rates, and drive more traffic to your website. Ad group level sitelinks allows you to
include more relevant links to the inner pages increasing your clicks from
keywords, drive more sales and conversions.
It’s a very smart idea to take the time to add relevant sitelinks for
each ad group to improve your overall search listings. <o:p></o:p></div>
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In addition, it’s a good thing that Google is pushing many
advertisers over the ledge into Mobile. Mobile is here
and it works, and if you have been behind on establishing your mobile presence,
now is the time to get going. By Google
taking a bold move pushing advertisers into mobile will force our industry and
websites to improve their mobile user experience and provide better resources
& websites for mobile users and the entire mobile ecosystem. Advertisers will now be more proactive in
testing and implementing their mobile campaigns, which will ultimately help advertisers
grow their search campaigns. <o:p></o:p></div>
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<b><u><br /></u></b></div>
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<b><u>The Bad<o:p></o:p></u></b></div>
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With any update, there are features that may not work out
great, but it’s important to understand these limitations. For any advertisers who currently have their
campaigns broken out by desktop, tablet, mobile, there are some significant
changes that you will need to make. For
one, there will be no concrete structure for separating out your mobile
campaigns from your tablet/desktop campaign.
<o:p></o:p></div>
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We’ve read many articles about how to separate mobile &
desktop and not one is efficient. You
can create a campaign targeted to desktop/tablets and then set your mobile bid
multiplier to -100% which will turn off mobile. However, there is not a great way to create
a mobile only campaign and turn off desktop/tablet. One way that has been suggested has been to
create a new campaign with lower desktop bids and use the mobile bid multiplier
to raise your mobile bids. However, the
issue here is that you can only raise your mobile bids by +300%, therefore, you
won’t be turning off desktop/tablet entirely.
If you decide to run this setup, make sure you only have ads that are
set to mobile in your ad groups to limit your device overlap. <o:p></o:p></div>
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Another item of this update in which we feel will
eventually need to be resolved is the level of granularity by which an
advertiser can now manage their mobile bids.
If Google doesn’t provide more granularity, it may force advertisers
to partner with third party tools to allow their campaign for better mobile bid
optimization.<br />
<o:p></o:p></div>
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Campaigns on mobile devices do not always drive the same
performance as a desktop campaign.
There are many variables to get a mobile campaign to work well, just as
there are with a desktop program.
Mobile landing page design needs to load fast, speak to a mobile user on
the go, be short, to the point, and could have much different messaging then a
desktop campaign. All of these variables
need to be tested and will determine the success of your mobile campaign. <o:p></o:p></div>
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With the Enhanced update, you can only set your mobile bids
relative to your desktop bid, and at the campaign level. Therefore, if your desktop campaign starts
performing great and you decide to raise your desktop keyword bids, your mobile
bids will simultaneously raise as well.
Just because your desktop campaign has been performing better doesn’t
mean that your mobile campaign is or will perform better and deserves a higher
bid as well. Therefore, for every
desktop bid adjustment, you will also need to take into account what to do with
your campaign level mobile bid multiplier as you make your desktop bid
changes. This process is important and
will create a lot extra work when optimizing your mobile campaign. <br />
<br />
<o:p></o:p></div>
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Another item to note on the update is that your mobile bids
multipliers are at the Campaign level, meaning you can only lower or increase
your mobile bids by campaign. This
removes the ability to lower or increase certain ad group or keyword mobile
bids if they are within the same campaign, forcing advertisers to set an
average mobile bid increase/decrease by campaign. <o:p></o:p></div>
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<b><u>What should you focus
on? <o:p></o:p></u></b></div>
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First and foremost, make sure your website and landing page
for your Adwords campaign looks great on a Tablet. Many landing pages will render fine on a
tablet, however, sometimes your CSS and design will not load correctly on a
Tablet causing different fonts or errors in the design. Immediately after this update, you will be
driving traffic from Tablets. Therefore, your first step should be to ensure
your website or landing page looks great on all Tablets. <o:p></o:p></div>
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If your Tablet page is not great or you want to improve the
design, you should consider responsive design.
Responsive design will adjust the design of your website based on the
device by which the user is visiting your site. For your Tablet, the landing page will need
to be responsive as Google doesn’t offer the ability to send traffic to a
different URL for tablets as they are now tied to desktop. Therefore, building a responsive page is a
smart idea or adding a “value={device}” parameter to your Adwords campaign
destination URL’s which will include the device in the URL, and then you’ll
need to build code that detects that parameter and updates your device design
accordingly. Responsive Design is
cleaner and definitely recommended. <o:p></o:p></div>
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After completing your Tablet page, you should test and
review your mobile user experience.
Build out separate ads for your mobile campaign for testing. Leverage your segmentation reporting in
Adwords to readily review your tablet and mobile performance to adjust your
mobile bids accordingly, and ensure to adjust your mobile bids when you make a
change your desktop bids. <o:p></o:p></div>
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We hope you don’t think this is the last of these
changes… In the future, you can expect
to see more shake ups here. Google
realizes many advertisers are going into a stir and you can expect Google to
make more updates for the better to improve this feature set and make sure the
right features are in place for their advertisers. Therefore, it’s better to take the bull by
the horns and learn how you can use the Google Enhanced feature set to improve
your campaign this year. <o:p></o:p><br />
<br />
Download this <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/adwords/enhancedcampaigns/resources/pdf/en_upgrade_guide.pdf" style="font-weight: bold; text-decoration: underline;" target="_blank">Free Google Enhanced Campaign Guide</a><b> </b>to learn more. Or go to <a href="http://support.google.com/adwords/answer/2909484?hl=en" target="_blank">Google Support on Enhanced</a> to get help.</div>
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-53794419000800611682013-03-13T17:09:00.001-07:002016-06-09T16:13:09.924-07:00SearchMarketers Hits Homepage of CNN Tech w/ Grumpy Cat<b><i>SXSW ended on a high note with Paul from SearchMarketers captured on the homepage of CNN Tech with the Grumpy Cat.</i></b><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXPc3UjGfpBTCoRpobCj2_VvlDFyCZOdsn_xq8xhjhFO2gUsYIQbDbSzvNysXw6vWsoyn77CF1VS7YUAnzTW_o-X5gJqGtPw5cVo7SCokR2fIHUz8QzZM_WNopvsf6fBC_gNps37VIw6U/s1600/photo.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXPc3UjGfpBTCoRpobCj2_VvlDFyCZOdsn_xq8xhjhFO2gUsYIQbDbSzvNysXw6vWsoyn77CF1VS7YUAnzTW_o-X5gJqGtPw5cVo7SCokR2fIHUz8QzZM_WNopvsf6fBC_gNps37VIw6U/s640/photo.PNG" width="540" /></a></td></tr>
</tbody></table>
The city of Austin brought industry veterans and entrepreneurs all to enjoy one of the best conferences of the year. From great meetings with old clients to meeting tons of potential new partnerships, it's about that time to book SXSW for next year in a big way.
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After getting the business card of the VP of Marketing at Flixmaster.com stuck to my shoe on 6th street, to meeting the Founder of DigitalFanClubs.com on the plane, and many other great connections with old clients including Rob Griffin from Havas & Clint Schaff from Edelman Digital... it proves SXSW is an event that shouldn't be missed.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8e43a7CWeNXU5NTmGTLZqK2k56jQ2__EHTxJCSfA7xfkZ4Jg4brQJpMaEbYq27rr3QBGryvE3ldWKxyf906M4So6M1d3gLGh_qiYTqiSq9wQdOLC8SOOLWa0a4j60InzgUgnb9qT9X3E/s1600/photo.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8e43a7CWeNXU5NTmGTLZqK2k56jQ2__EHTxJCSfA7xfkZ4Jg4brQJpMaEbYq27rr3QBGryvE3ldWKxyf906M4So6M1d3gLGh_qiYTqiSq9wQdOLC8SOOLWa0a4j60InzgUgnb9qT9X3E/s640/photo.JPG" width="540" /></a></div>
The highlighted events were definitely by MRY and Crowdtap, both drawing thousands of people to enjoy the music from the great DJ Vikas Sapra as people danced the rain. We hope you'll join us next year in Austin.
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<script data-url="http://news.searchmarketers.com/2013/03/searchmarketers-hits-homepage-of-cnn.html" type="IN/Share"></script>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-8167822674684863311.post-36255611886393293532013-03-01T17:54:00.000-08:002013-03-25T15:41:33.026-07:00Google Enhanced Campaigns - Calling All Adwords AdvertisersGoogle is rolling out Google enhanced campaigns for all Adwords advertisers. Advertisers currently have the option to start enhanced campaigns today or wait until Google Enhanced campaigns rolls out across the board. The timing should be between May through August of this year.
<br><br>
The convergence of Desktop, Tablet, and Mobile phones is very exciting in the search space. Search traffic continues to rise on Mobile Phones and Tablets reaching well over 20% of all queries.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNlxYyR89oNc4LyoJD_WiWIVDa2bVXFL5_7HwOj9UaKOv03lLc5M0M4erNLwPXpLNjZUgljglCKyQ-0JI7owJ32uyp2ctorAI_GSOcHZUNKa3NLEDhMSrDJ92zupORZ7_mznRXjNL0OhQ/s1600/US+Search+Trends+by+Device.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNlxYyR89oNc4LyoJD_WiWIVDa2bVXFL5_7HwOj9UaKOv03lLc5M0M4erNLwPXpLNjZUgljglCKyQ-0JI7owJ32uyp2ctorAI_GSOcHZUNKa3NLEDhMSrDJ92zupORZ7_mznRXjNL0OhQ/s320/US+Search+Trends+by+Device.jpg" /></a>
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It's rumored that Sergey Brin is not a fan of browsing websites on a mobile phone and we agree with him. Most websites don't have a great mobile user experience. There are number of reasons, either they haven't been able to create a replica of their desktop functionality into a mobile version, or they haven't yet decided on whether to build a responsive design mobile site or set the site on a mobile subdomain. Either way, browsing the mobile web from any phone is not entire pleasant as not all mobile websites are ready for you.
<br><br>
We're sending a call out to all Google Adwords advertisers asking to get ready, and get ready fast, especially for browsing your website on Tablet.
<br><br>
The move to Google Enhanced campaigns will automatically turn all your Adwords desktop traffic into desktop, tablet, and mobile clicks. While Google Enhanced campaigns gives you the tools to lower the bids on Mobile (by -100% to turn off mobile bidding or +100% to double your desktop bids for mobile), it will not allow you set alternate bids for Tablet devices. Today, advertisers can setup a separate campaign targeted to tablets, but once Enhanced campaigns rolls out, your desktop traffic will also be driving your tablet traffic. Therefore, the convergence of Desktop & Tablet is already here.
<br><br>
If you don't have a mobile page setup yet, but you are running adwords, be sure to check your tablet browsing experience and make it a priority to make necessary adjustments to your tablet experience first, as you still have some time to build your mobile page.
<br><br>
<script type="IN/Share" data-url="http://news.searchmarketers.com/2013/03/google-enhanced-campaigns-calling-all.html"></script>Unknownnoreply@blogger.com