The convergence of Desktop, Tablet, and Mobile phones is very exciting in the search space. Search traffic continues to rise on Mobile Phones and Tablets reaching well over 20% of all queries.
We're sending a call out to all Google Adwords advertisers asking to get ready, and get ready fast, especially for browsing your website on Tablet.
The move to Google Enhanced campaigns will automatically turn all your Adwords desktop traffic into desktop, tablet, and mobile clicks. While Google Enhanced campaigns gives you the tools to lower the bids on Mobile (by -100% to turn off mobile bidding or +100% to double your desktop bids for mobile), it will not allow you set alternate bids for Tablet devices. Today, advertisers can setup a separate campaign targeted to tablets, but once Enhanced campaigns rolls out, your desktop traffic will also be driving your tablet traffic. Therefore, the convergence of Desktop & Tablet is already here.
If you don't have a mobile page setup yet, but you are running adwords, be sure to check your tablet browsing experience and make it a priority to make necessary adjustments to your tablet experience first, as you still have some time to build your mobile page.