Thursday, October 24, 2013

SearchMarketers Helps Fund Start-up - - on Kickstarter!, a start-up messenger bag design brand based in Berlin and Chicago, was successfully funded on Kickstarter this Tuesday, achieving 109% of its fundraising goal at nearly $20,000 USD. The raised capital from Kickstarter and other sources will allow to place its first production order for over 500 messenger bags before the holidays with first expected delivery possible by Spring 2014., its agency of record, had developed an effective, low-cost strategy applying social media, display re-targeting, and search in the months before the Kickstarter launch. was able to successfully target prospective buyers, driving awareness of, and driving users to "back" the campaign while it was live on Kickstarter. CEO and co-founder Rocco Kruse shared his enthusiasm at achieving the fundraising goal: "We are so thrilled to have made it on Kickstarter. It means so much to us. We still have a lot more to do now, but we made it, and we have our partners,, to thank for a very successful strategy."