SearchMarketers.com, its agency of record, had developed an effective, low-cost strategy applying social media, display re-targeting, and search in the months before the Kickstarter launch. SearchMarketers.com was able to successfully target prospective buyers, driving awareness of EVENaBAG.com, and driving users to "back" the campaign while it was live on Kickstarter.
EVENaBAG.com CEO and co-founder Rocco Kruse shared his enthusiasm at achieving the fundraising goal: "We are so thrilled to have made it on Kickstarter. It means so much to us. We still have a lot more to do now, but we made it, and we have our partners, SearchMarketers.com, to thank for a very successful strategy."