Google Changes It's Paid Search Ad Ranking Algorithm

Google announced a major change to it's ad ranking algorithm, which now factors in ad extensions and ad formats towards paid search ranking.  This is a major change in the paid search ecosystem and can effect all advertisers in a positive way if properly using ad extensions, or negatively impact search ranking if ad extensions are not used correctly or not used at all.   

Ad extensions give your search engine listing more real estate in the search results and can increase your CTR and chances of gaining a click on any particular search query.  Using best practices and applying the necessary extensions can help you improve the user experience and deep link users to the most relevant page within your website directly from Google.  

Read more on SearchEngineLand